In its 45 years of establishment and growth from 1976, the University of Economics Ho Chi Minh City (UEH) has accumulated countless accolades from various reputable organizations across the world for its outstanding performance in teaching, researching, and social contribution. In the age of globalization and as one of 14 key national universities in Economics and Management in Vietnam, UEH continues to be highly ranked internationally. Namely, U-Multirank places UEH in the Top 25 Universities contributing to Lifelong Career Development in the field of Knowledge Transfer for 5 consecutive years since 2016. UEH is also the first and only single-disciplinary Economics and Management Vietnamese university to be ranked in the Top 601+ by QS Asia University Rankings 2021, as well as other top international ranking systems, such as SCImago Institutions Rankings, Webometrics and Eduniversal, etc.

The next 5 years, 2021 – 2025, marks an especially important milestone for the university in its long-term restructuring strategy, moving from a single-disciplinary model to a sustainable and multi-disciplinary UEH University. Driven by our vision towards sustainable development and our mission to contribute to sustainable community and society, UEH University core values will include: 

(1) From UEH Learners to Empowered Global Citizens for Sustainable Development: Not only UEH educates successful local and international learners with sufficient skills and integrated expertise, UEH aims to further educate confident individuals, responsible citizens, and effective contributors and empower UEH global citizens to carry out initiatives for sustainable development.

(2) From Research to Positive Societal Impact: UEH Scientists and researchers are given full autonomy and ideal conditions to carry out scientific studies and consulting local and international projects addressing local and global issues by ethical and an environmentally friendly methods, ultimately leading to new policies, technologies, and patents that positively impact society.

(3) Create an UEH Community of Sustainability Changemakers and Art Inspirers: Empower leaners and staff to act on sustainability through student groups, extra-curricular activities, staff engagement… This is a community is consisted of talents who were, are and will be studying, working, teaching, researching, participating at UEH. These people who continue to inspire and pioneer in innovation while striving for sustainable development and a lifetime of excellence.

(4) Together for a More Sustainable Future: All teaching, researching, consulting, and community connecting activities at UEH shall unanimously serve a collaborative development for the sustainable community and society locally and internationally.

With these new positioning values, UEH wishes to foster a renewed image of a leading university in the new age: (1) Quality – Trustworthy – Sustainable; (2) Integrated; (3) Innovative – High Tech; (4) Art Inspiring – Happiness – Pioneering, through our countless educating, researching, consulting and community connecting activities.

In realizing and celebrating the transformation of our university, UEH is pleased to announce the slogan competition and call for the participation of our local and international communities, with a total prize value of nearly 90,000,000 VND (~US $3.900). Each individual and your stories play an important and integral role in developing UEH on our journey to become a Multi-disciplinary and Sustainable UEH University.

02 critical criteria to evaluate and select the winning Slogan will include: (1) Content & meaning can be compatible with the 03 main transitional stages for the university, 04 positioning values​, and the spirit and personality of UEH University, especially these 4 traits: Quality – Integrated – Innovative – Art Inspiring; (2) The format is short and concise, ensure proper intonation, fluency rhythm and priority consideration will be English submissions (due to the internationalization goal of UEH).

The members of the Judging Panel participating in consulting, evaluating, and choosing the slogan ideas, including Prof. Nguyen Dong Phong – Chairman of the UEH Council; Dr. Bui Quang Hung – Vice President of UEH; Prof. Yi-Chen Lan – Pro-Vice-Chancellor Global Development, Western Sydney University (Australia); Prof. Géraldine Michel – Brand Specialist, IAE Paris, Sorbonne Business School (France) and Mr. Richard Moore – Chairman, Creative General Director Richard Moore Associates company.

Live Competition Opening Ceremony will launch on 09/09/2021 and start accepting submissions from 09/09/2021 to 30/09/2021.

Prof. Nguyen Dong Phong, Chairman of Chairman of UEH University Council: “Towards the vision of becoming a Multi-disciplinary and Sustainable University, UEH pioneers changes to improve the quality of teaching and training, scientific research, consulting and knowledge transfer, contributing to the sustainable development of society and the community. In realizing and celebrating the transformation of our university, UEH is pleased to announce the slogan competition and call for the participation of our local and international communities. Each individual and your stories play an important and integral role in developing UEH on our journey to become a Multi-disciplinary and Sustainable UEH University.

See details information and register HERE.

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